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Develop at least three compelling arguments for or against this corporate strategy. Identify particular aspects that...

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General Management

Develop at least three compelling arguments for or against thiscorporate strategy. Identify particular aspects that you believeare key to supporting your case. Assess strategically each of youraspects/grounds and evaluate what would be the case in theirabsence. Externalize your thinking or reasoning by looking up atleast three corporate organizations that have either benefited orpaid heavily for leveraging this strategy. Include the futuregeneral appeal or lack of it in this strategy. If you were acorporate CEO, explain briefly why you would pursue this strategyand what specific pitfalls you would avoid or stay away from in theinterim.

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4.2 Ratings (601 Votes)
Selected strategy Behavioral Segmentation Behavioural segmentation can be defined as a marketing strategy with which customer is segmented according to their buying behaviour It directly divide the overall market in several groups which is decided in form of the knowledge and    See Answer
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