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Directions: This assignment requires a 2-3 page written paper. Investigate various methods of performing survey research....

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General Management

Directions: This assignment requires a 2-3 page written paper.Investigate various methods of performing survey research. Includepersonal and phone interviews, self-administered questionnaires,and computerized questionnaires in this assignment. State theadvantages and disadvantages of each of these three types of surveyresearch. Give an example survey research topic and specify whichmethod you would use in that instance. State your reasons.

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3.8 Ratings (365 Votes)
Strength of Interview Personalised Any ambiguous questions can be clarified Interviews can go far more in depth than a questionnaire ever could The researcher does not limit the respondant to fixed answers Interviewers provide access to many different groups of people and different types of information Practical Flexible Weakness of Interview Restricted sample range Expensive Unreliable information the responses may not reflect real behaviourattitudes and may not be accurate Respondants may lie forget    See Answer
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