Dirt Bikes’s management believes that the company could benefitfrom e-commerce. The company has sold motorcycles and partsprimarily through authorized dealers. Dirt Bikes advertises invarious magazines catering to dirt bike enthusiasts and maintainsbooths at important off-road motorcycle racing events. You havebeen asked to explore how Dirt Bikes could benefit from e-commerceand a Dirt Bikes Web site. Prepare a report for management thatanswers the following questions:
How could Dirt Bikes benefit from e-commerce? Should it sellmotorcycles or parts over the Web? Should it use its Web siteprimarily to advertise its products and services? Should it use theWeb for customer service?
How would a Web site provide value to Dirt Bikes? Use the Web toresearch the cost of an e-commerce site for a small to medium-sizedcompany. How much revenue or cost savings would the Web site haveto produce to make it a worthwhile investment for Dirt Bikes?
Prepare specifications describing the functions that should beperformed by Dirt Bikes’s Web site. Include links to other Websites or other systems in your specifications.
