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Discuss intangibility, inseparability, contingent consumption and heterogeneity features of financial services marketing

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General Management

Discuss intangibility, inseparability, contingent consumptionand heterogeneity features of financial services marketing

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The use of marketing tools and techniques by the financial service providersfirms to promote its financial services in order to attract new customers and retain old customers is called financial services marketing Financial services marketing has some unique features which include intangibility inseparability contingent consumption and heterogeneity They can be explained as follows Inseparability of    See Answer
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