Discuss the promotion strategies of Starbucks in the Italian
market. What modifications to the company’s product...
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General Management
Discuss the promotion strategies of Starbucks in the Italianmarket. What modifications to the company’s product componentsmight be necessary? Suggest two specific recommendations for thesepromotion strategies. Give a specific example of how Starbucksshould implement these two recommendations in the Italianmarket.
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Italian low culture powerfully contrasts with the Starbucks complete Starbucks product are primarily dear specialty low beverages with massive quantities of milk whereas Italian low is stronger and at a fraction of the worth International selling ways are a vital side of growth into new markets for any business a corporation should take cultural variations into consideration once attempting to expand into a new replacement complete new country thus their brand and knowledge aligns with consumers expectations and wishes Since its beginning in urban center WA USA Starbucks has swollen into sixtyfive countries Starbucks has used each standardized and
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