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Discuss the role of social media in e-commerce. According to Oyza and Edwin (2015), social media...

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General Management

Discuss the role of social media in e-commerce. According toOyza and Edwin (2015), social media has proven to be as effectiveor more effective than more traditional marketing methods. In someways, social media has disrupted marketing, as we know it. Discusshow savvy businesses can harness social media to encourage businesssuccess. What are the challenges they face? How do businesses 'keepup' in an environment that changes so rapidly?

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social media play a very vital role in our lives it is a medium which connects two or more individual to each other the word social media is a combination of two words social media social means interacting with each other sharing your thoughts and experiences and media stand for medium or the channel    See Answer
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