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Discuss the value and use of quantitative and qualitative research and data in business. Articulate the...

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General Management

Discuss the value and use of quantitative and qualitativeresearch and data in business. Articulate the difference betweenthe two types of research and provide specific examples of wheneach would be valuable in addressing problems within a businesssetting.

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4.1 Ratings (437 Votes)
Both quantitative and qualitative has its own significance in the research field Qualitative is more of exploratory in nature and it helps in understanding various perspective with relates to the areas of improvement    See Answer
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