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Discussion: (Minimum one page is required) This Discussion is on emerging submarkets in the fast food industry...

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General Management

Discussion: (Minimum one page is required)

This Discussion is on emerging submarkets in the fast foodindustry and creating alternative responses. We also discusscompetition in the high growth markets of sports drinks andelectronic PDAs. This discussion is also on the future of the faxmachine and scenario analysis on hybrid/alternative fuelautomobiles.

Please answer all questions associated with thediscussion. Some are opinion-based and just require that you weighin with your thoughts or perspective.

Scenario: Hybrid cars will continue to improve and take 15% ofthe automotive market in a few years. Analyze it from the point ofview of an energy company like Shell, a car company like Mercedes(who makes diesel cars) and Chrysler (who does not).

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There are three emerging submarkets in the fast food industry like restaurant industry as below Independents Regional National Franchises The independents are either a single local fast food store or comprising very less in number like 2 4 stores under the same name These are owned by individual proprietors or the partners have only a limited area significance within a state Regionals are comparatively larger than its independent    See Answer
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