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Do you think that 1-For-1 Foods has enough information to create a successful marketing strategy? If...

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General Management

Do you think that 1-For-1 Foods has enough information to createa successful marketing strategy? If not, what other questions needto be answered and what research methodology should be used?

What other types of research could have been used to gather theinsights uncovered in the studies?

Could this research have been done using tracking data andGoogle Analytics? Why or why not?

Is a hiking trip a proper venue for ethnographic research? Whatabout dinner at a restaurant?

Answer & Explanation Solved by verified expert
3.8 Ratings (419 Votes)
Do you think that 1For1 Foods has enough information to create a successful marketing strategy If not what other questions need to be answered and what research methodology should be used I think that 1For1 Foods has fascinating research goals and the tools needed to create a detailed research desgin but there are definitely other questions that need to be answered before the study startsThe case represented the ideal client as an individual who consumed coffee and would be in an environment with healthy food bars But who is the target market Someone who wants to be healthy someone is living well in every aspect of their life or is it someone who    See Answer
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