does health consciousness of consumer make food label more
influential in affecting their purchase intention for...
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does health consciousness of consumer make food label moreinfluential in affecting their purchase intention for food andbeverage? 1. statement of research problem
2. research question and hypothesis
3.proposed sampling method
4.proposed methodology
5. significance of the research
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Research problem What role does product labelling play in purchase decisions of food and beverages Research Question A customer who is health conscious seeks health related information on the food label and makes a purchase decision which is tilted towards the more healthy product Hypothesis If a customer is
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