Eastern Spice Company was unable to get retailers to agree to a contractual arrangement to...
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Eastern Spice Company was unable to get retailers to agree to a contractual arrangement to cooperate in the distribution process, so it took over all of the marketing functions for its products at grocery stores. The grocers like this arrangement because Eastern Spice provides outstanding marketing support for its products. Eastern Spice is using a[n). system to distribute its products. over all of the marketing functions for its products ay ultry outstanding marketing support for its products. Eastern Spice is using a(n) Multiple Choice o corporate distribution o franchise o ) retail cooperative distribution o ) administered distribution
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