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enhancing and optimizing customer retention and loyalty is a major business strategy . Explain why ,...

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Operations Management

enhancing and optimizing customer retention and loyalty is amajor business strategy . Explain why , and list two example ofcompanies which follow this strategy.

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Enhancing and optimizing customer retention and loyalty is a major business strategy Businesses get customer either through new customer acquisition or retention of existing customers No matter how good is your product you get at least break even level revenue from customer retention only    See Answer
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