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Gigabyte Incorporated manufactures three products for the computer industry:
Gismos (product G): annual sales, 8,000 units
Thingamajigs (product T): annual sales, 15,000 units
Whatchamacallits (product W): annual sales, 4,000 units
The company uses a traditional, volume-based product-costing system with manufacturing overhead applied on the basis of direct-labor dollars. The product costs have been computed as follows:
Items
Product G
Product T
Product W
Raw material
$ 35.00
$ 52.50
$ 17.50
Direct labor
16.00
(0.8 hour)
12.00
(0.6 hour)
8.00
(0.4 hour)
Manufacturing overhead*Footnote asterisk
140.00
105.00
70.00
Total product cost
$ 191.00
$ 169.50
$ 95.50
*Footnote asteriskCalculation of predetermined overhead rate:
Manufacturing overhead budget:
Machine setup
$ 5,250
Machinery
1,225,000
Inspection
525,000
Material handling
875,000
Engineering
344,750
Total
$ 2,975,000
Direct-labor budget (based on budgeted annual sales):
Gigabytes pricing method has been to set a target price equal to 150 percent of full product cost. However, only the thingamajigs have been selling at their target price. The target and actual current prices for all three products are the following:
Items
Product G
Product T
Product W
Product cost
$ 191.00
$ 169.50
$ 95.50
Target price
286.50
254.25
143.25
Actual current selling price
213.00
254.25
200.00
PR 5-60 (Static) Part 1 Traditional versus Activity-Based Costing Systems (LO 5-1, 5-2, 5-3, 5-4, 5-5)
Gigabyte has been forced to lower the price of Gismos in order to get orders. In contrast, Gigabyte has raised the price of Whatchamacallits several times, but there has been no apparent loss of sales. Gigabyte Incorporated has been under increasing pressure to reduce the price even further on Gismos. In contrast, Gigabytes competitors do not seem to be interested in the market for Whatchamacallits. Gigabyte apparently has this market to itself.
Required:
1. Is product G the companys least profitable product?
2. Is product W a profitable product for Gigabyte Incorporated?
4. Gigabytes controller, Nan OSecond, recently attended a conference at which activity-based costing systems were discussed. She became convinced that such a system would help Gigabytes management to understand its product costs better. She got top managements approval to design an activity-based costing system, and an ABC project team was formed. In stage one of the ABC project, each of the overhead items listed in the overhead budget was placed into its own activity cost pool. Then a cost driver was identified for each activity cost pool. Finally, the ABC project team compiled data showing the percentage of each cost driver that was consumed by each of Gigabytes product lines. These data are summarized as follows:
Activity Cost Pool
Cost Driver
Product G
Product T
Product W
Machine setup
Number of setups
20%
30%
50%
Machinery
Machine hours
25%
50%
25%
Inspection
Number of inspections
15%
45%
40%
Material handling
Raw-material costs
25%
69%
6%
Engineering
Number of change orders
35%
10%
55%
Show how the controller determined the percentages given above for raw-material costs.
Note: Round Percentage of Total Raw-Material Cost to the nearest whole percentage (i.e .05 = 5)
Product
Raw-Material Cost per Unit
Annual Volume
Annual Raw-Material Cost
Percentage of Total Raw-Material Cost
G
T
W
Total
5. Develop product costs for the three products on the basis of an activity-based costing system.
Product G
Product T
Product W
Direct material
Direct labor
Machine setup
Machinery
Inspection
Material handling
Engineering
Total
$0.00
$0.00
$0.00
6. Based on your answers in requirement 5, calculate a target price for each product, using Gigabytes pricing formula.
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