Excel Spreadsheet with results (note: use July 2021 worksheet for review. Other class data from...
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Accounting
Excel Spreadsheet with results (note: use July 2021 worksheet for review. Other class data from prior years included too if you're curious.)
PDF document around "would you try new flavors."
In your review of these two documents, submit your post to include some of the following or any other observations you have on how Marketing can use this data.
How can this data help determine the target market and segments for a yogurt company?
Why is this information important when putting together a Marketing Plan?
Of those on the list, and with the limited data provide, select those that would be your 'best customer' (and why)
Why does marketing need to know where you shop?
With the data, can you determine a good Promotional tactic? How would you advertise to this group?
What other questions/data would be beneficial to the marketing team?
Take a look at the "new flavors" document - are you now willing to try these?
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