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Exp19 Excel Ch06_Cap_High_West_Fashions Project Description: You are the digital marketing director for High West Fashions, a regional clothing company that specializes in custom t-shirts. Your company has decided to launch an online advertising campaign that gives customers the ability to purchase heavily discounted products. You have the task of determining the optimal amount of advertising to purchase in order to maximize t and most effectivel ources. 1 2 . 4 . 10 12 13 14 15 OTR: Start Exsel Download and open the file named Exp19 Emal Ch0s_Cap DirectMarketing.xlsx. Grader has automatically added your last name to the beginning of the filename. Instructions On the Direct Marketing worksheet, create appropriate range names for Design Fee (coll B8), Cost Per Ad (call 89), Total Clicks (call 810), Profit Per Click (B11), and Gross, Profit (col B12) Nots, the Cost Per Ad is I with each click by a potential customer. Design Fee to Design Fee2021 to reflect the current year. names to create a formula to calculate Gross Profit (cell B12) Et the existing name Use the newly created and Net Profit (cell B13) Create a new worksheet named Range Names, paste the newly created range name Information in cell A1, and resize the columns as needed for proper display. Mac use use the Insert menu to insert a new worksheet and paste the range names. On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order. team a $5,000 not profil Starting in coll E4. Complete the series of substitution values ranging from 2% to 6.5% at Increments of 50% vertically down column E Enter references to the Gross Profit and Net Profit in the correct location for a one-variable date table. Complete the one-variable data table, and then format the results with Accounting Number Format with two decimal places. Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. Copy the response rate substitution values from the one-variable data table, and then paste The values starting in call 14. Type 10000 in coll J3. Complete the series of substitution values from 10000 to 40000 at 5000 Increments. Enter the reference to not profit formule in the correct location for a two-variable data table. table and format the results with Accounting Number Format Complete the two-variab with two decimal places. Apply a custom number format to make the formule reference appear as Net Profil Created On: 07/25/2022 Excel 2019 Project Points Possible 5 6 6 6 3 6 4 4 3 7 3 Exp 19 Excel Chos_Cap-High West Fashions 1.8 I

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