For an international marketer the selection of an overseas market where it would like to expand its business is one of the most difficult decisions Many researchers have stressed on the importance and need for having a systematic evaluation and selecting model for picking up potential oversees market Many researchers have also developed several models for selecting global markets To Identify the best markets to enter is very important for many of the following reasons It can be a major factor for the success or failure of an organization especially in the beginning stages of
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