Explain the main market segmentation methods used in the
selected organization. In your opinion, what segmentation...
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Explain the main market segmentation methods used in theselected organization. In your opinion, what segmentation method(s)will be most effective in the organization, and why? (600 words).(B629 TMA)
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There are generally four types of market segmentation methods Geographical Demographic Physiographic and Behavioral For instance let us take an example of Mobile Manufacturing firm Apple Inc The most suitable market segmentation strategy for Apple Inc would be Psychographic method Apple Inc is known for its Consumer Electronics products The psychographic market segmentation approach involves factors like lifestyle social class personal values attitudes interest opinions of the
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