-Find a published article that covers a marketing related story or situation -Summarize What is...
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-Find a published article that covers a marketing related story or situation
-Summarize What is the article about.
-Analyze the article and identify the most significant concept, try to explain how that relates to the marketing concepts (consumer behavior/Consumer decision making process/quality of good goals/strategies/Utilities of Benefit/ maximase customer loyalty)
Provide artical link. (artical less than 5yrs old)
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