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Find the Cumulative CLV ...

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Question

Accounting

Find the Cumulative CLV

Year 1

Year 2

Year 3

Cost of solicitation

1000

Response rate

5%

Avg. Number of purchases per year

10

10

12

Avg. purchase/order size (per order)

1000

700

500

Margin

50%

50%

50%

Ongoing Marketing costs

$500

$300

$250

Retention rate (r)

70%

70%

70%

Time: Discount rate (d)

10%

10%

10%

Answer & Explanation Solved by verified expert
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