Firms may choose which market segments to serve. It can be either broad or focus. Why...

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General Management

Firms may choose which market segments to serve. It can beeither broad or focus. Why do we care about “focused” or nichemarkets? (Hint: you may think either from competition or fromresources perspectives or both). Some examples?

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Focused or Niche Markets Niche market is a market segmentation in which marketer caters to the needs of a very narrow piece of total market The niche market is characterized by having a special need or geographic uniqueness a special product attribute that appeal only to the Niche market For example Community Coffee which is a largest specialty coffee retailer in US has a geographic Niche market It serves Louisiana only but it has most of the See Answer

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Firms may choose which market segments to serve. It can be either broad or focus. Why...

70.2K

Verified Solution

Question

General Management

Firms may choose which market segments to serve. It can beeither broad or focus. Why do we care about “focused” or nichemarkets? (Hint: you may think either from competition or fromresources perspectives or both). Some examples?

Answer & Explanation Solved by verified expert

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