First, watch Igniting Creativity to TransformCorporate Culture. This TED Talk by Catherine Courage examines howcreativity needs to be infused into the organizational culture tofoster innovation and to challenge the status quo. Next, watch thisZappos Company Culture video. As you watch the videos, think aboutthe various elements of effective organizational structure. In yourinitial post, answer the following questions:
Do you think the unique culture of Zappos will help orhurt the company in the long run? Explain and provide specificexamples, where applicable.
Do you think more companies in the future will followthis model? Why or why not?
In your opinion, what company today could benefit fromthis unique strategy? Explain your rationale.
