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Focusing on the company Nestles Trinidad and Tobago, Market penetration, market development and Product development are strategies...

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Operations Management

Focusing on the company Nestles Trinidad and Tobago, Marketpenetration, market development and Product development arestrategies that were implemented within the past 3 – 5 years.

1. Interpret, discuss and evaluate these strategies indepth.

2. From your perspective, identify three (3) key benefits thatthe organization has gained from the implementation of thestrategies.

Answer & Explanation Solved by verified expert
4.2 Ratings (531 Votes)
1 Market penetration The market penetration strategy focuses on increasing the market share by selling existing products or services in the existing market Market penetration requires the strong implementation of price improvement and distribution to increase market share Nestle market penetration Nestle is one of the largest manufacturers in the world Market penetration involves stimulating the sale of existing products in the current market This    See Answer
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