For following question match the description to the correct partof the IMC mix. Mega Deal, the newest big box membership store hasdiscovered that it can determine the approximate ages of thechildren in their customers’ homes and design marketing campaignstargeting the moms with special offers. This is an example of whatemerging trend in marketing?
Question 20 options:
Guerilla marketing
Advertising
Sales promotion
Personal selling
Data management
For following question match the description to the correct partof the IMC mix.
Famous Foods is sending out 500,000 postcards with a QR tag thatallows customers to connect directly to their Website and get freerecipes and party ideas.
Question options:
| Guerilla marketing |
| Advertising |
| Sales promotion |
| Direct marketing |
| Personal selling For following question match the description to the correct partof the IMC mix. Tupperware changed the home goods industry by hiring ordinaryhousewives to host parties at which demonstrated the product andtook orders on the spot. Question options: | Sales promotion | | Public relations | | Personal selling | | Data management | | Micro targeting |
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