For this scenario consider the organization that you arecurrently employed with. You are responsible for developingtraining programs to address training needs. At the completion ofevery program, you conduct an evaluation to determine if thetraining was effective in terms of changes in attitudes andimprovements in job performance. The company has experiencedfinancial difficulties in the last three years. Thus, to save moneythe CEO decides that evaluation of the training process is nolonger a priority. From the CEO's perspective, no one really caresabout training evaluation and in most cases, there is nothing toevaluate. As the trainer, you know that the CEO is not correct.Therefore, you decide to challenge the CEO's misconceptions. Whatcounterarguments would you present to support your premise thattraining evaluation is a necessary component of an effectivetraining program and what the data is used for does matter? If theCEO's position remains the same, how might failure to evaluatetraining processes cause problems with the organization in thelong-term?
