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FORUM ACTIVITY #6 Price Brand Positioning/Marketing A The leading brand name-heavily advertising on TV for...

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FORUM ACTIVITY #6 Price Brand Positioning/Marketing A The leading brand name-heavily advertising on TV for 20 years - well known and recognized 5399 B Imported from Italy - authentie Italian pasta sauce $3.99 Imagine you are shopping at a supermarket and you see 8 alternatives for pasta sauce on the right. You only need to purchase 1. 1. Based on this information, which pasta sauce would you purchase? 2. How important was the role of price in the overall purchase decision? 3. What do you feel was the pricing strategy used your chosen pasta sauce? A fairly well known brand, normally retails at $3.80 - on special for one week only 53.39 D A well-known brand that gives ALL profits to charity $325 E Locally made pasta sauce - "help support the local community $2.99 F An unknown brand $2.49 G An unknown brand with an unusual flavor of sauce - not offered by the other brands $2.99 H The supermarket (private label) brand $2.69

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