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Fred's Fish & Chips plans a weekend discount on fish fillets, reducing the price from $5.00...

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Accounting

Fred's Fish & Chips plans a weekend discount on fish fillets, reducing the price from $5.00 to $4.00. Promotion costs $800. Fred expects fish fillet sales to increase by 35%, with a 10% decline in shrimp sales. Weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Fish Fillets

$5.00

$2.50

400

Shrimp

$6.00

$3.00

300

Requirement: Evaluate the impact on sales and profitability.

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