Fruits By the Foot By General Mills.
1) Your CEO has come to you and asked that you develop aNEW approach to pricing for your product for a specific newdistribution outlet (he won’t tell you much, but it will reach anew target market: urban, mid to upper-income, multicultural,20s-30s). What pricing strategy will you utilize andwhy?
2) How does this new pricing strategy fit with theMarketing Mix, Positioning, and Differentiation strategy for yourcompany? What other creative new pricing methods might your brandconsider to appeal to current customers and sell moreproduct?
