General Motor established in 1908. That time the company was thesole carmaker dealer in the region, e.g. Michigan, first it was aholding Buick company, till 1920 it was becoming the world largestmotor manufacturing company. However, General Motor is a fallengiant. Glory of the past from being a great market leader tobankrupt company General motors has come a long way. In 1980s GMwas the top car manufacturer in the USA until the arrival of theJapanese cars. The Japanese sold cheap and better cars. GM failedto realize the change in the industry and technology and constantlylost market share to the Japanese companies.
What will be the role of communication in the process ofimplementing changes for General Motors? 250 words
