George's Garden analyzes profitability of three segments: plants, pots, and fertilizers. The financials are:SegmentRevenueDirect CostsPlants$400,000$240,000Pots$150,000$90,000Fertilizers$70,000$40,000George is...
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Accounting
George's Garden analyzes profitability of three segments: plants, pots, and fertilizers. The financials are:
Segment
Revenue
Direct Costs
Plants
$400,000
$240,000
Pots
$150,000
$90,000
Fertilizers
$70,000
$40,000
George is considering converting the fertilizers area into an expanded plants area.
Required: a. By how much must the plants segment margin increase to maintain George’s Garden’s current income? b. Discuss other factors George should consider before deciding to eliminate the fertilizers area to expand plants.
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