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A company that operates internationally is Apple inc. Apple
Inc is an American multinational...
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A company that operates internationally is Apple inc. AppleInc is an American multinational technology company. Based on thearticle ‘’Apple Globalization and Global Strategic PlanningAssignment’’, the author stated that Apple Inc uses differentiationstrategy as its major international strategy to deliver highcustomer value through its innovation brands in their overseasmarket. With the help of this strategy, the organization hasdeveloped a strong market that is share in overseas market.Throughout the years, Apple inc collaborated with many differentcompanies. Over 30 years ago, Apple and IBM were fierce competitorsin the PC market. Recently, Apple and IBM announced a partnershipbetween the two companies. To answer the question, mergers andacquisitions and also joint ventures would be appropriate for thisfirm. I believe there are different industries that seem to lendthemselves to particular types of collaborative arrangements morereadily than others. I believe that huge companies that areglobally connected and harder to handle are forced to adjust theirmarket structure.
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Its completely appropriate for Apple Inc to adopt differentiation strategyIn fact this strategy has lead the company to gain huge profitsThe main aim of the company is to lend best services to its customersso its must to adopt differentiation strategyTastes and requirements of both domestic and foreign customers should be taken into
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