Give an example of a professional service firm and explain how
servicescapes play each of the...
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General Management
Give an example of a professional service firm and explain howservicescapes play each of the following strategic roles: package,facilitator, socialiser and differentiator
Explain why everyone is not affected in exactly the same way bythe servicescapes.
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The environment in which service is executed is important Servicescape Provides the indication about the quality and character of the service quality and also the character of the service It gives the idea for customer to look for both before and after buying and their experience McDonalds identifies the culturally defined expectation which allows its franchisees around the different countries with freedom on developing their servicescape McDonalds business strategy is to have the restaurants all over the world with reflection of the culture and the community in which they found Package Packaging is marketing necessity the customer do not need just
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