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Give Channel Design Decisions covering all four tasks for: ? FMCG ? Apparel ? Personal electronics. ? Speciality goods Please...

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General Management

Give Channel Design Decisions covering all four tasks for:

? FMCG

? Apparel

? Personal electronics.

? Speciality goods

Please take into consideration the Principles of marketing(Distribution Channel Strategy) to answer the very question.

Answer & Explanation Solved by verified expert
3.7 Ratings (641 Votes)
Channel Design Decisions CDD are basically for establishing objectives for the channel analyzing customer needs and evaluating and identifying main channel alternatives FMCG needs an outstanding distribution channel ie intensive distribution because of the day to day basic requirement of the product Customer needs food items on a daily    See Answer
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