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Goutam, Inc., produces and sells gel-filled ice packs. Goutams performance report for April follows.
Actual Budgeted
Units sold 50,000 60,000
Sales $350,000 $435,000
Variable costs $225,000 $285,00
Contribution margin $125,000 $150,000
Market size (in units) 1,000,000 1,200,000
Required: 1. Calculate the contribution margin variance and the contribution margin volume variance.
2. Calculate the market share variance and the market size variance. (CMA adapted)
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