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Harley-Davison vs. Toyota Harley-Davison’s motorcycles are perceived around the world as the all-American bike. Should Harley-Davidson start...

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General Management

Harley-Davison vs. Toyota

Harley-Davison’s motorcycles are perceived around the world asthe all-American bike. Should Harley-Davidson start manufacturingmotorcycles in a low-wage country such as Mexico?

The success of Toyota in world markets was initially based onexporting cars from factories in Japan. Today, both companiesoperate manufacturing and assembly facilities in the Americas,Asia, and Europe. Will European consumers continue to buy Toyotavehicles exported from America?

[Discussion Question]

1. How do the global marketing strategies of Harley-Davidson andToyota differ?
2. What is the brand positioning of Harley-Davidson &Toyota?

Answer & Explanation Solved by verified expert
4.4 Ratings (678 Votes)
The global marketing strategy of Harley Davidson is to communicate the consistent message recognized by the whole world where it is precieved as AllAmerican motorcycle Harley davidson sell its bike with the same brand name with similar features and    See Answer
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