Hello, Can you assist with the below? You are the...
80.2K
Verified Solution
Link Copied!
Question
Finance
Hello,
Can you assist with the below?
You are the marketing manager for Dartmouth Deodorant, a manufacturer of underarm deodorant. You are looking at introducing in Atlantic Canada a new deodorant targeted to adult men. You have the following information:
The population of Atlantic Canada is 2,550,000
51.1% of the population is female
Your contribution margin for each unit of deodorant is $1.15
74.5% of the population is 18 years of age or older
The average consumer buys 7 deodorant products each year
New product introductions in this area normally capture somewhere between 3 and 5% market share in their first year.
92.5% of the adult population (18 years of age and older) uses deodorant
Using the chain model of segment value how many units are you likely to sell in the first year and what will be the total contribution margin in dollars? Do some sensitivity analysis as part of your answer
Thanks,
Answer & Explanation
Solved by verified expert
Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
