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How did the founders of Rent the Runway go about testing their original idea? What concerns did...

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General Management

How did the founders of Rent the Runway go about testing theiroriginal idea?

What concerns did suppliers and designers have? How did Rent theRunway’s founders dispel these concerns? Describe how the firmseeks to build deep and mutually beneficial industrypartnerships

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How did the founders of Rent the Runway RTR go about testing their original idea They visited college campus first Harvard then Yale They first took a room on rent in Harvard and sent invitation to ladies to come and try dresses and rent if they like it They came to know the emotional link    See Answer
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