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How do IHG’s multiple brands enable the company to address the needs of specific consumer and...

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General Management

  1. How do IHG’s multiple brands enable the company to address theneeds of specific consumer and business markets?

  2. In which stage(s) of the consumer buying decision process wouldIHG’s digital marketing and social media activities likely have asignificant influence? Explain your answer.

  3. Why would IHG create a separate hotel brand specifically forChina?

  4. What are the advantages and disadvantages of each IHG brandhaving its own social network accounts?

Answer & Explanation Solved by verified expert
4.3 Ratings (701 Votes)
One of the main objectives of any organization is to address the needs of the market as well as the consumer IHG consists of several brands and each brand meets the need and demands of the customer in a different manner For example IHG offers a room with a full kitchen which can save customers dining expenses The management team of the organization focuses on targeting customers for each different brand Once the attributes of    See Answer
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