How do you see the difference between quantitative vs. qualitative
research? Do you think 1 is...
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General Management
How do you see the difference between quantitative vs. qualitativeresearch? Do you think 1 is more reliable than the other? Why? Ifyou were conducting some marketing research on launching a newproduct or service for your employer/organization, which 1-2specific research tools might you recommend to your supervisor topay for?
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Quantitative research is the investigation using scientific methods The outcome is numerical and can therefore be judged statistically to provide an answer to the hypothesis It is used to prove assumptions theories or confirm tests It
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