How does Henkel, the German consumer and commercial products
company, generate & screen new product ideas?...
90.2K
Verified Solution
Link Copied!
Question
General Management
How does Henkel, the German consumer and commercial productscompany, generate & screen new product ideas? What is youropinion of that screening method? Discuss the case of Enron &speed of new venture development as discussed in one of theassigned readings for this week. In hindsight, what did you learnfrom that case?
Answer & Explanation
Solved by verified expert
4.2 Ratings (826 Votes)
Answer Henkel the German consumer and commercial products company generate screen new product ideas as per their process of idea generation and idea screening in the Henkel organization Henkel Idea Generation Process Henkel do not develop new products but they are able to launch new brands and products of the company that owns in the Portugal country Thus the Henkel Company explores the launching of new products and brands in the
See Answer
Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Zin AI - Your personal assistant for all your inquiries!
