How must American marketers change their packaging for sale in
India and Pakistan? How about product...
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How must American marketers change their packaging for sale inIndia and Pakistan? How about product size? Would warehouse clubslike Costco and BJ's be successful in this part of the world? Whyor why not?
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The primary role of packaging a product is to contain protect and preserve a product as well as help in its handling and final presentation It provides physical protection agglomeration of small objects into one package for the reason of efficiency and cost effectiveness Proper packaging also helps in marketing of the product encouraging a potential buyer to buy the product It also reduces the security risks of the shipment by including authentication seals RFID tags or electronic article surveillance tags that can be activated by devices at exit points and require specialised tools to deactivate American marketers can change their
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