how
Ryanair uses its distinctive competencies to pursue its
business-level strategyFocus on the airline's value chain functions
e.g....
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howRyanair uses its distinctive competencies to pursue itsbusiness-level strategyFocus on the airline's value chain functionse.g. ng operations, marketing & sales, customer serviceetc.
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Ryanair is seen as the lowestcost airline in Europe Although there are a number of lowcost airlines that are providing its services in Europe even then Ryanair is able to ensure and maintain its lowcost service to the customers and have the cost leadership in the industry The main
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