Husky Crafts currently sells motorboats for $60,000. It has costs of $46,500. A competitor is...
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Husky Crafts currently sells motorboats for $ It has costs of $ A competitor is bringing a new motorboat to the market that will sell for $ Management believes it must lower the price to $ to compete in the market for motorboats. Marketing believes that the new price will cause sales to increase by even with a new competitor in the market. Husky Crafts' sales are currently motorboats per year. Required: a What is the new target cost if target operating income is of sales? b What is the change in operating income if marketing is correct and only the sales price is changed? c What is the target cost if the company wants to maintain its same income level, and marketing is correct?
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