I would like to propose my company (Airbnb) to penetrate toanother country by piloting in Istanbul,Turkey.
Potential Competitors
Identify companies that:
- have business activities similar (or related) to the businessopportunity you are proposing; and
- operate in the country that you are considering for yourinternational business enterprise.
Competitive Advantages
Discuss the competitive advantages of these companies. (Forexample, some companies may gain a competitive advantage as aresult of access to raw materials, others may gain an advantagethrough the use of technology for production and distribution or asa result of a well-known brand name.)
Based on the country (or countries) you are analyzing for yourglobal business enterprise, research information related to thefollowing areas:
Government and Politics
Describe the type of government and recent politicaldevelopments that could influence the economic and businessenvironment of the country. (For example, various events in recentyears in the Middle East have contributed to uncertainty when doingbusiness with some countries.)
Formal Trade Barriers
Identify formal trade barriers (tariffs and other taxes, foreignexchange controls, ownership restrictions) that might require acompany to adapt its business strategy.
Intellectual Property
Discuss the country’s regulations to protect intellectualproperty, such as brand names, copyrights, patents, software,music, videos. (Some countries do not enforce these laws resultingin the pirating of products and lost profits for companies.)
