Identify a fading brand. What suggestions can you offer to
revitalize its brand equity? Try to...
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General Management
Identify a fading brand. What suggestions can you offer torevitalize its brand equity? Try to apply the different approachessuggested in this chapter. Which strategies would seem to workbest? When should a brand reinvent itself? What are some strategiesfor creating excitement about products in the mature stage of theproduct life cycle? Is there a danger of a brand losing itsidentity in the mature stage of the product life cycle?
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Black berry is one of the very reputed brand at a time but now it has lose its value and if they dont reshape their branding model or business they will disappear soon form the market Blackberry was once known for its qwerty keypads and I pads but after the touch screen phones has arrived they have slowly lose their markets and now it is the position that
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