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Identify an existing start-up business/ new venture and assess their product/ service and pricing strategies. Product/...

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General Management

Identify an existing start-up business/ new venture and assesstheir product/ service and pricing strategies. Product/ ServiceStrategy: The uniqueness of Product/ Services What value theproduct offer to consumers? Assess the appropriateness of theproduct to the chosen target market.

Product/ Service Strategy: The uniqueness of Product/ ServicesWhat value the product offer to consumers? Assess theappropriateness of the product to the chosen target market PricingStrategy Identify the pricing strategy and assess theappropriateness of the strategy to the chosen target market.

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Answer Start up is ethical clothing brand Called SAMARIt came up with variety of ethnic wear for two categories namely Men and Women SegmentMen women who want to buy Ethnic Wear Target Group Semi urban upper and middle class families Positioning Economical ethnic wear    See Answer
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