• Identify the type of report • State its purpose: analytical orinformational; • Indicate what information the audience would needand what type of research would be needed: primary or secondary; •Choose the appropriate medium: Memo, Letter, Email, Formal report,White Paper, For each response,
don't forget to explain why you answered as you did.
Analyze to understand purpose and report type:
For each of the following questions, identify the type of reportyou would write. Is primarily informational or analytical?
a. Has our new marketing plan met our sales objetives?
b. Why are so many of our widgets being returned asdefective?
c. Are we on track with our project?
d. Can our clients, Rose’s Bakery, afford to open a new storenext year?
e. Who is responsible for the property damage in our client’sbuilding? The construction crews? The painters? The tenants? Themaintenance staffs?
f. What new sales leads did you develop at the trade show?
