III. Evaluation of the Firms C. Evaluate both Ford and Dodge liquidity. Cite specific examples...
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III. Evaluation of the Firms
C. Evaluate both Ford and Dodge liquidity. Cite specific examples and figures that support your evaluation.
D. Calculate both companies financial ratios:
1. Activity ratios, including inventory turnover ratios 2. Debt ratios (financial leverage) 3. Profitability and market ratios
E. Using the financial ratio calculations above, identify strengths and weaknesses for each firm, citing specific examples and figures to support your response.
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