Illustrate generic Strategies of Cost Leadership and Focus with
appropriate examples
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General Management
Illustrate generic Strategies of Cost Leadership and Focus withappropriate examples
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Porters generic strategies helps the company to adopt competitive advantages across its chosen market These generic strategy targets either cost leadership differentiation or focus Cost Leadership Strategy Firm win the market share by appealing to cost conscious or price sensitive customers This is achieved by offering the lowest prices in the target market or at least lowest price to value ratio Firm has to operate in lower cost than its competitors They achieve a high asset
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