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Imagine that you are assigned to a team responsible for evaluating segment managers performance measures....

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Accounting

Imagine that you are assigned to a team responsible for evaluating segment managers performance measures. A team member has indicated that a friend who is a manager at a competitors company is evaluated using ROI, but does not know what ROI is. Explain what "ROI" is in your own words, and also explain why it is important to use it in analysis.

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