In a Day After Recall (DAR) Test, 100HH who watched a popular TV show were...
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In a Day After Recall (DAR) Test, 100HH who watched a popular TV show were contacted the next day and asked if they remembered any ads for a new pharmaceutical product. 7 recalled the drug's brand by name, and another 18 remembered it after being prompted. What was the aided recall for this product? 75% 70% 36% 25% 18% 14% 7%
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